Carolyn Aronson, the CEO and founder of It’s A 10 Haircare, has been recognized and honored in Forbes’ prestigious 50 Over 50 list for 2023—the only haircare brand represented on the list.

Aronson’s Trailblazing Journey

Forbes’ 50 Over 50 list celebrates trailblazers who continue to push the boundaries of success and pave the way for others in their industries.
 
Having spent time in foster care before being adopted by her parents, Aronson attributes her drive to succeed to her unconventional background. Her resilience and determination have not only shaped her personal journey but also become a source of inspiration for aspiring entrepreneurs and individuals worldwide.
 
In 2005, Aronson embarked on her entrepreneurial journey by creating the signature Miracle Leave-In, a haircare product that would become the cornerstone of her brand, It’s A 10 Haircare. This formula has captivated customers worldwide, resulting in an impressive 17 million bottles sold annually.
 
In 2017, at the age of 51, Carolyn demonstrated her steadfast determination and entrepreneurial prowess by acquiring full ownership of It’s A 10 Haircare, making it the largest Hispanic- and female-owned brand in the haircare industry.
 
Carolyn’s success has also expanded beyond the world of haircare, with additional beauty ventures including It’s a 10 Tools, EX10SIONS, Be a 10 Cosmetics, and an extension into the men’s hair color category with new brand, Rewind It 10, in partnership with rapper, Fat Joe, set to launch later this year.
 
Since becoming the sole owner, Carolyn Aronson has driven growth for the brand. In just five years, she expanded distribution from two countries to 73 countries, solidifying It’s A 10 Haircare as a global beauty powerhouse. Under her guidance, the company’s retail sales skyrocketed from approximately $200 million in retail sales in 2017 to an astounding $500 million in retail sales in 2022.
 
Beyond her entrepreneurial achievements, Carolyn’s ingenuity and strategic thinking have been further exemplified through her trademarking of “National Love Your Hair Day” in 2017. This innovative, philanthropic, and e-commerce event generated $1.5 million in sales last year, further cementing It’s a 10 Haircare’s status as an industry leader.
 
Also, earlier this year, Aronson received a Legacy Award at the first ever Change-Makers’ Gala in Rosemont, IL.
 
“I am absolutely thrilled and deeply honored to be included in such impressive company on Forbes’ 50 Over 50 list,” said Aronson. “To stand alongside accomplished individuals who have made a profound impact on their industries is both humbling and inspiring. This recognition reinforces my belief in the power of perseverance, innovation, and true commitment to excellence. I share this achievement with the incredible team at It’s A 10 Haircare and extend my heartfelt gratitude to our loyal customers and partners who have been instrumental in our journey. Together, we will continue to break barriers and create positive change in the beauty industry and beyond.”